It's here! The time has finally come to sell your house. You want to do everything you can to maximize your profit and sell as quickly as possible. Here are a few ideas to help you find a buyer and close the sale for the highest price possible.
1) Is your house ready to sell? Don't even think about putting your house on the market if there are still little things that need to be done. What seems "little" to you could be a deal-killer to your prospective buyer. One of the most important things you can do is prepare the outside. Most home shoppers are going to drive by and if they don't like what they see on the outside, you'll never get them to see the inside of the house.
2) Stage the inside of the house. Have you ever looked at a model home in a new subdivision and noticed the home had a cardboard TV, silk plants, towels, candles, shower curtains, potpourri, etc? The only reason they prepare or "stage" a model home this way is because it helps them sell houses. You need to "stage" your house too. If you are creative and resourceful you can do this for less than $500. A nice plus is that you get to keep it all anyway.
3) Magic in pricing. Modeling your pricing strategy like the auto industry is smart business. While the real difference between a $9,995 car and $10,000 car may only be $5, the difference in the mind of the consumer is HUGE. You'll never see a car dealer make this mistake. If you're selling a house for $243,000 that's not much of a difference than selling a house for $249,995.
4) Easy to show. People buy houses based on emotion. If your house is not easy to gain access to, your buyer is likely to fall in love with another house that they can visit quickly and easily. Whenever possible, have a lockbox on the house and make it easy for the buyer to get inside and see your beautiful home.
5) Attract the buyer with a flyer. You need two flyers, Make sure the buyer can pick up a flyer about your house when they walk through it or drive by. Imagine they are looking at 15 houses in one day then later that night they are going to make a decision to buy a house. After looking at 15 houses, the details become foggy, but if they have your flyer with pictures and details about the house it will jar their memory and increase the likelihood of a sale. Your second flyer is a financing flyer. It has great terms listed and details how they can own the house for "only $1299 per month." The goal of a financing flyer is to sell them on the concept of a low monthly payment and make them forget about the price.
Follow these tips and you'll be sure to sell your house for top dollar in the shortest time possible.
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